Research is defined as the creation of new knowledge and/or the use of existing knowledge in a new and creative way to generate new concepts, methodologies, and understandings. This could include synthesis and analysis of previous research to the extent that it leads to new and creative outcomes.
I started with answering my research questions in the research itself below. In this phase I used the methods literature study 2x, available product analysis 2x & Competitive analysis. I did this in my research documents with the results that you can find below. I did this researching on the internet finding (research) articles and websites. The conclusion in my research is that the DrinkersPub needs a structure in their marketing as well in their design/styling. They could also do something about the workspace, they do not have the best structure of serving, planning & online presence. These are things that could be improved.
- Learning outcome 5: Investigative problem solving
The reason we are doing this project for the Drinkers Pub is because they have a limited customers in the midweek. They want to attract more customers with the use of their branding. I am going to research how I can find solutions for their problem. As well their branding as an open-source solution that can also be used for other pubs. This open-source project should be the game changer for the midweeks.
When your company goes through a brand redesign, you should always create a new brand style guide to go along with it. It’s the best way to announce the rebrand to your team and get everyone on-board with new design guidelines.
Large companies with teams in different locations across the globe can benefit hugely from making their style guides available online. Skype, Adobe and Trello all publish their brand guides publicly so that employees can access them whenever they’re needed.
Individual Reseach (Sub Questions)
Personal research question 1:
How can we make the brand and its distinctive assets more consistent and recognizable for customers.
Personal research question 2:
How can we support the staff with a consistent online presence?
My research / conclusion:
Individual Reseach (Untappd)
After the first demo it became clear that we were recommended look into Untappd. This should give us great ideas for the concepts we presented. In the end we combined a lot of the concepts together to a bigger concept. A big application with a lot of features. Here is my research about Untappd.